Posts

Building Digital Authority for In‑N‑Out Burger Through Pillar Content

Image
       In‑N‑Out Burger isn’t just a fast-food chain….it’s a California institution with a fiercely loyal following. From its first drive thru forming in 1948 to its modern day cult status, this brand has thrived on simple menu items that consisted of fresh ingredients and a refusal to overexpand. Yet even for a company that has mastered it’s word of mouth campaigns, there’s room for online presence growth. One of the smartest ways to do that is by creating pillar content, in its  evergreen digital resource that becomes the go to guide on a specific topic. Pillar content is different from a typical blog post. Rather than a quick read that fades into the archives, it’s a comprehensive piece designed to answer every question someone might have about a subject. It also links out to smaller “cluster” articles for anyone who wants to dive even deeper. Marketing experts note that this type of resource helps search engines understand your authority on a topic, boosting ...
Post a Comment
Read more

Clicks, Culture and Code: How Social Media, Influencers and AI Are Shaping the Future of Marketing

Image
 In today’s digital and social media world, selfies and status updates aren't the only items that concern brands, businesses, and communities, it takes more for "brands" to come to life. Marketing has shifted dramatically over the last decade, moving away from traditional methods and toward digital platforms where conversations happen in real time. Social media marketing, the rise of influencer culture, and even smart tools behind the scenes have made a major impact. Let’s take a closer look at how these changes are shaping the way we connect and communicate.                                                                           Sourced from pexels.com Social Media Marketing: More Than Just Likes Social media marketing isn’t just about posting pretty p...
Post a Comment
Read more